General Info

Featured Sponsor: Virb

General InfoElizabeth Ramos

We're only a week and a half out from The Makers Summit. Crazy! We've been planning and working for what seems like months on end, and now it's almost here.

In the short time we have before meeting everyone at the conference, we want to get you pumped up about all the amazing people you'll meet next Saturday. Speakers, sponsors, and attendees alike contribute to make this conference and party memorable, but we really wouldn't be able to provide what we do

without the help of Virb

--an incredible build-your-own website service.

Your website--which tells the world who you are--can make or break your business. That first online impression is so important, and Virb can help you communicate your brand and products in a simple elegant way. This is one product that we'll sing the praises of over and over again.

Here's some first hand experience from Erin, one of our directors:

I recently used Virb to build a website, and was blown away by how incredibly easy it was to create a beautiful website. My husband is a professional 

illustrator, and had been needing a new website for years. I'm relatively tech-savy, and thought I knew enough to use one of the various website template services. I tried a couple different services, but was so frustrated by the difficulty that I was about to give up, when a friend recommended I try Virb. After tinkering with it for a few minutes, I was hooked. A couple hours later, I had created an amazing website! 

(You can check it out here.)

 Their websites are designed specifically for the creative community, and have all kinds of great features like integrated shops with Big Cartel and Etsy. The templates are so beautifully designed and easily customizable, it was dream to work with. After seeing how easy Virb was to use and how ideal it was for makers, I knew this was a resource we needed to share with the makers community. I reached out to Virb and asked them to partner with us for The Maker Summit, and the rest is history! 

Virb will play a huge role in our event next week. In addition to being the presenting sponsor of

The Best Craft Party Ever

(which is shaping up to be amazing!), Virb is hosting one of our 4 workshops. The lucky people who snagged tickets to the conference will have an opportunity to learn first hand how to make a customized website start to finish.

Whether or not you're attending The Makers Summit, it's worth taking a look at the services Virb has to offer. You'll be amazed at how something so simple will yield such impressive results.

Featured Sponsor: Big Cartel

Behind The Scenes, Events, General Info, SponsorsElizabeth Ramos

One of the newest sponsors to join The Makers Summit this year is Big Cartel, another partnership we are really excited about! Big Cartel has been around since 2005, and handles behind the scenes shopping functionality for all kinds of beautiful online shops. One of the biggest benefits Big Cartel offers is the ability to host your shop on your own site, fully customized. They also have very reasonable flat fee pricing, beginning with a free plan that you can try out and see if it works for you and your products.


One of the pieces from The Big Cartel Shop

If you're thinking about opening an online shop soon and want to know what options are out there, you'll definitely want to hear our Makers Summit panel about this very topic. We'll have representatives from Big Cartel, Square Market and ScoutMob discussing various methods of selling online, and answering attendee questions about getting the most out of your shop.


Another reason that we love Big Cartel is their support of independent artists. Initiatives like their Field Guides help artists tackle issues like copyright, taxes, and making your shop better. These efforts are perfectly in line with our plans for The Makers Summit, so we're excited to join forces and tackle these things together next month.

If you haven't already, grab your Makers Summit ticket and come see what else Big Cartel has to offer!

MailChimp: Featured Sponsor

Behind The Scenes, Events, General Info, SponsorsElizabeth Ramos

MailChimp has been one of our biggest supporters from day one, and we're pretty big fans of theirs as well. They are a sponsor of the 2014 Makers Summit! A few months ago, we finally had the opportunity to visit their Atlanta offices. One of the first things we saw when we walked in was this amazing embroidered front desk! We knew we were in the right place.

MailChimp has a reputation of supporting creative and small business ventures like ours. So it seemed fitting that their front desk would be a giant example of craftsmanship.


We got to explore the offices with our friend Marco, and meet a few of the people that make MailChimp tick.


We were especially impressed by the 3D printer station for employees!

If you receive our Indie Craft Parade or Makers Summit newsletters, then you've seen MailChimp at work. (And if you're not on the list, you can sign up at the bottom of our sites!). MailChimp makes communicating via email so much easier. And they provide a lot of Resources for beginners. Here are a few to get you started:

MailChimp for Online Sellers MailChimp for NonprofitsMailChimp for Bloggers and even, a coloring book for kids!

We know you'll enjoy working with Freddie just as much as we do!

cheers to 2013: Indie craft parade Year in Review

General InfoElizabeth Ramos

Thank you all so much for joining us for all the fun of 2013. We've had an amazing year...our best yet. This community is so supportive, and we know we can't succeed without you. Just for fun, as we're standing on the brink of 2014, we wanted to highlight our favorite moments of the past year.


School Scholarship We love to give back to our community whenever possible. Here's a look at our School Scholarship recipient from 2013.

The Makers Summit It's hard to believe that it's been almost a year since the initial Makers Summit--so many great sponsors, speakers, and attendees. Be sure to put the upcoming conference on your calendar. For all ticket information and details about the Best Craft Party Ever, check here.


Indie Craft Parade visits NYC This past June, our staff took a trip to Renegade Craft Fair in Brooklyn, which is a huge part of the national arts and craft movement. This adventure also led us to a great partnership with some of this year's sponsors like Etsy and Tattly.

New website! Thanks to the creative genius of Andrew Ramos and Robojuice, we got an amazing online makeover. Remember this old website? Feels like forever ago.

Community Worknight An expanded festival means more garland. We were really happy to give our artists and attendees more room this year, but that required a lot more decorations. Thanks to the help of an amazing team of volunteers, we cranked out hundreds of linear feet of our 6 color garland, one of Indie Craft Parade's trademarks.

FALL 2013

The Festival Every one of the four festivals we've hosted has incredible memories of meeting new friends, discovering new artists, and making an impact on our community. I can't think of this past festival without becoming a little overwhelmed with gratitude for the support shown to us. We had our biggest event yet--a sold out VIP Gala and filled to capacity attendance throughout the weekend.


Recipe for Press workshop Press guru Amy Flurry brought our community a powerful seminar where she shared insight into how to think like an editor.


New to Indie Craft Parade: DIY workshops We're immensely thankful for the people in our community who help foster a love for art, craft, and design. So over the past couple of months, we've partnered with some of them to spread new ideas and skills with our followers. So far we've hosted workshops for furniture makeovers, paper crafts, and wreath making. If you missed this classes, don't worry! We've got a great line up of classes for 2014.

The Holiday Fair And to our last favorite moment of 2013...we closed out the year strong with our Holiday Fair, an abbreviated version of the September Festival. We hope that all of your gift recipients enjoyed their handmade holiday as much as we did.

It's hard to believe it, but Indie Craft Parade is entering its 5th year as an organization. Thank you to those who've contributed to our success, and welcome aboard to anyone who's just getting started. Because of all of you, we're anticipating an even better year for 2014.

Holiday Fair Recap

Festivals, General InfoElizabeth Ramos

Thanks so much to everyone that came out to the Holiday Fair! We had such a great Saturday. Although it was a bit chilly, we were so excited to see the neighborhood full with Greenville's art enthusiasts. To recap the numbers, this past Saturday the festival was made possible by 30 artists, 10 volunteers, 5 food vendors, 1 great neighborhood, and over 1,600 attendees!

If you were unable to make it to the Holiday Fair, you did miss out. However, be of good cheer. Indie Craft Parade will be hosting events all throughout the year. Make sure you check out our Calendar of Events to see what we've got planned next!

Thanks again for supporting Indie Craft Parade and our artists! We're so thankful for everyone who buys handmade.

If you'd like to see more photos from the event, check out our Instagram feed. You can also search the hashtag #indiecraftparade to see shots from attendees.

What to expect at the Holiday Fair

General InfoElizabeth Ramos

Tomorrow's the big day! We can't wait to see you all come out to the Indie Craft Parade Holiday Fair. Here are some final details to help make your experience the best it can be.

Where and When is the Holiday Fair?

The Holiday Fair will be located at 1241 Pendleton Street in The Village of West Greenville. The hours are 10 am to 6 pm. Please note, this is NOT the same location as our September festival. If you go to the Huguenot Mill there will not be anyone there.

Who will be there?

We will have 30 artists at the Holiday Fair. This makes it a smaller event than the September Festival, but we've specially picked our vendors who are excellent for Christmas shopping. So bring your list!

What about admission cost? 

We are asking for a $1 donation per person at the door. However, kids 12 and under are free, so please bring the whole family. We want everyone to enjoy the festival.

Will there be a line?

Probably. Last year we had 1,300 attendees throughout the day, and we expect that number to increase. However, there's a lot of other things to do in the Village, so the crowd should be dispersed pretty evenly.

So, what else is there to do in the Village?

It's going to be a neighborhood party! All of the shops and studios will be open. There are some really great staples in the Village like Knack, Crave, and The Flatiron Studios. However, you'll have to check out a couple of holiday pop up shops that will make your trip to the Village complete.

Pop Up Shops?

There's two special limited time shops that will be open this weekend. You've already learned about the LP Pop Up Shop in our guest post earlier this week. You also have to check out our friends at We took to the Woods. This is your stop for specialty foods, hand poured candles, luxury goods, an amazing selection of curated antiques, and so much more.

We Took to the Woods Pop Up

LP Vintage Pop Up

What about food?

We've got some great options for you! In addition to the Greenville's favorite trucks, Asada, Neue Southern, and Thoroughfare, we'll be hosting some of our favorite bakeries, Swamp Rabbit Cafe and Grocery and Upcountry Provisions to serve pastries, sandwiches, and sweet treats. Of course the food scene would not be complete without Vagabond Barista, who will be serving inside the LP Pop Up Shop.


Photos from We Took to the Woods,Milk Moon Vintage, and TOWN.

2013 School Scholarship Winner

Craft News, General Info, GreenvilleElizabeth Ramos

This is always such an exciting time of year! Every November get to share some much needed funds with a Greenville County school's art department. If this is the first you're hearing of our school scholarship program, let me give you a brief recap. For the past 3 years, we've awarded a $500 scholarship to a local school who demonstrates both a need in their art program and a clear plan for the funds.

Every year there are so many good applicants. Reading through the numerous applications, we were again reminded of the great need in all of our schools to improve art resources. Yet we are also so humbled and amazed to know how much the teachers are able to accomplish on limited budgets. We certainly wish we could award everyone the scholarship funds. They all deserve it.

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That being said, we are pleased to announce that the recipient of this year’s scholarship funding is St. Anthony of Padua School. This school largely serves the impoverished neighborhood surrounding the school in West Greenville. In addition to creating an art program for the students who attend St. Anthony's, the art teacher, Catherine Pate, has created an after school program to further student's art techniques and imaginative skills.

We're so happy to be partnering with this school. We're already discussing fun plans for artists demonstrations and ways to help the kids who attend St. Anthony's learn to love the arts.

If your school or a school you know of would like to participate in our scholarship program, please stay tuned. Applications are open every year in September and October. We want to know of the needs in Greenville, and we rely on you to tell us.

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The Ethics of Craftsmanship

Craft News, General Info, GreenvilleElizabeth Ramos

When Lisa Congdon wrote "My Art was Stolen for Profit" earlier this week, we were outraged on her behalf. Several pieces of Lisa's art were reproduced without her permission by the wholesale supplier Cody Foster. Lisa is not only pursuing legal action, but she publicly called out Cody Foster and has garnered a good deal of support in her efforts to share the story. In every industry there are knock offs, but the craft world seems to be especially plagued by this phenomenon. Whether it's an artist creating work that's uncomfortably close to another artist's or DIY tutorials about how to make something just like what so-and-so sells, the disrespect for creativity is the same. In this instance, Cody Foster regularly purchases items from independent artists and then resells a mass-produced version of the item to retailers. The revelation that Cody Foster has done this for years is maddening, and yesterday it got even more personal for us.

Sarah Mandell of Once Again Sam shares our hometown of Greenville and is an Indie Craft Parade alumni. Her felted curiosities are playful, unique, and take hours to create. This year, Cody Foster is selling owl ornaments almost identical to the needle-felted owls Sarah has been selling for the past three years at our events and many others across the Southeast.


image via indieripoffs

Today, we are officially joining Lisa's cry to spread the word and stand up for independent artists. Let your local retail shops know that Cody Foster has made a habit (and a business) of ripping off artists, most of whom can not pursue any kind of legal action. Write an email to retailers you frequent, or if you're a shop owner and have access to the Atlanta Market, stop by Cody Foster's booth in person and politely let them know your purchasing dollars will be spent with companies who respect artists.

Fast Company states it well in their article: "A wholesale company like Cody Foster might not fear lawsuits, but it can be imperiled when consumers start telling their friends and complaining to the big companies that buy from wholesalers."


Handlettered by Justin Hall for the 2013 Indie Craft Parade

We were thrilled to see retailers like West Elm and Fab drop Cody Foster wares in a show of support for artists, but there is still plenty we can do. Indie Craft Parade has reached out to our retail contacts about Cody Foster and we encourage you to do the same.

Lisa's post, among other revelations in the past few weeks, has confirmed in our mind the importance of education when it comes to ethical choices in the craft world. As a result, we will be including this topic in our 2014 Makers Summit lineup, addressing issues like inspiration versus copying. Plagiarism isn't tolerated in the academic world, and we don't think there's any reason the line should be blurred in the art realm.

2013 Indie Craft Parade School Scholarship Program

General InfoElizabeth Ramos

Since we started Indie Craft Parade, we’ve wanted to do more than just put on a great show in Greenville. We want to make a lasting impact on our community. One of the hopes for Indie Craft Parade is that we can inspire another generation of artists by getting involved with the art programs of Greenville County schools. In 2011 we established the Indie Craft Parade School Scholarship Program in which we donated funds to the art department of a Greenville County school. We understand that school budgets are always tight, but unfortunately it is often the fine arts programs that are the first to suffer when  funding cuts are made. It also breaks our hearts when we learn that art teachers sometimes have to pay out of pocket to supply the most basic tools like markers and crayons for their classes.

So we want to help.

Our goal is for the scholarship program to not only help fund a school’s art program that is lacking in resources but also expose students to a greater spectrum of art than is typically available in a classroom setting.For 2013, one scholarship of $500 will be awarded to a school in Greenville County.

Application photos from the 2011 winner Brook Glenn Elementary.

We want our scholarship to extend beyond just funding. We hope to establish a true partnership with the school that is selected and work together to create opportunities for students and local artists to connect. This may include demonstrations, assemblies or field trips.

Applications will be selected based on three main criteria, including: Educational impact of the scholarship Need of the applying school Proposed use of the funds

Any school located in Greenville County can apply for these art program funds. Applications can be found online and must be submitted by October 31, 2013.  So let your school know about this opportunity!

The Indie Craft Parade scholarship is open to all schools, both public and private, in Greenville County. All schools are eligible for funding without discrimination due to race, religion, or socioeconomic status.

Martha Stewart American Made Awards

Craft News, General InfoElizabeth Ramos

As fans of handcrafted goods, we love what the Martha Stewart American Made awards are doing for makers across our nation. Showcasing handmade in the areas of food, craft, design, style, technology, and garden, this initiative gives you the chance to cast six votes each day for your favorite American Makers.

Audience Choice voting has been extended until September 22nd and we're so proud of how many Indie Craft Parade alumni have been nominated!

The six nominees with the most votes in their categories will move on to the final round of voting for the Grand Prize, which is $10,000 to further their business, a trip for two to New York City to attend the American Made Workshop, and a feature on! This is an amazing opportunity for our artists and their businesses, so please be sure to vote every day and let your friends know to do the same!

Check out the Indie Craft alumni nominees below. You can click on their image to be taken to their page to vote!

Remember, vote for your favorite American Made nominee between now and September 22, 2013! Another fun perk: Each vote enters you into a weekly drawing to win a book signed by Martha Stewart, American Express gift cards, or other great prizes.

What to Expect at indie craft parade

General InfoElizabeth Ramos

Can you believe it?? Tomorrow starts the festival! If this is the first Indie Craft Parade you're attending, you might be wondering what you as an attendee can expect at the event, so hopefully this post will answer all your questions!

Who is this festival intended for? The whole community! Indie Craft Parade is for anyone interested in purchasing handcrafted goods. Indie Craft Parade features the best handmade art in the Southeast from 75+ independent artisans. We invite the public to attend this festival and enjoy high quality crafts, local food, live music, and getting to know the artists in their community.

When is the 2013 Indie Craft Parade? This coming weekend, September 6-8. The VIP Gala is Friday night from 6 - 9 pm and is for ticket holders only (see details here).  The rest of the festival is free admission, and is open Saturday from 9 am-6pm, and Sunday from 11 am-5 pm.

Where is the festival being held? Indie Craft Parade is held indoors at the historic Huguenot Mill in downtown Greenville, SC. The mill is located at 101 W. Broad Street, next to the Peace Center. The venue is handicapped accessible. There is street parking available, and several parking garages with easy walking distance.

Is this event family-friendly? Absolutely! Saturday and Sunday are both free admission, so bring the whole gang. If you've got small children, we suggest you leave your stroller at home if possible. The aisles are a bit narrow, and can make maneuvering a stroller a little difficult. The only time alcohol will be served is at the VIP Gala, and attendees must be 21 years or older to partake.

What type of goods can I expect to see? At Indie Craft Parade, you'll find the best handcrafted goods in a variety of categories, everything from paintings to children's toys, paper goods to jewelry, ceramic mugs to artisanal chocolate. You can get a sneak preview of some of the work by checking out blog posts like this one or this one.

Will credit cards be accepted? Most likely, but bring cash just in case. Many of the vendors may have the ability to accept credit cards or checks, however you should be prepared to pay cash for most of the items you purchase. There is an ATM on site in case you forget your cash.

Photo by Britt Hildreth

Will I have to wait in line? It's possible. We've expanded our hours and added an extra day to better accommodate the crowds, but depending on the turnout, you may have to wait in line before you enter. Obviously, our goal is to get everyone in as soon as possible, but we do have to respect the venue's fire code. If there is a line, we'll do our best to keep it moving quickly, and aim to have everyone in within about 15 minutes.

Is there food and drink on site? Yes! We're delighted to have the offerings of several local establishments available to our attendees. You can purchase items from Chef 360, Upcountry Provisions, King of Pops, Tealoha, and Vagabond Barista.

If you have any questions, please check out our FAQs. Or, leave a comment below and we'll reply!

Featured Sponsor: Etsy

Behind The Scenes, General Info, SponsorsElizabeth Ramos

We're so glad to have Etsy as an Indie Craft Parade sponsor this year! The Handmade Marketplace has been helping designers and makers sell their goods online since 2005. Their site has also been extremely instrumental in helping the handmade movement gain traction. Earlier this year, our team got to visit their Brooklyn headquarters and it was just as awesome as we expected. Outside Etsy headquarters.

Etsy shares our love for artists, so this weekend, they will join us alongside Spoonflower as a co-sponsor of our Artist Meet & Greet Breakfast. Etsy staff will be on hand throughout the weekend to conduct shop reviews and host a special educational workshop for our artists!

If you're not familiar with Etsy, be sure to spend some time looking around their site. They offer quite a few resources and tools to help artists and to make it easier for people to find handmade goods. Some of our favorites are Shop Local, the Seller Handbook, and their blogs.

Many of our participants sell their handmade goods on Etsy and we use a few of the Etsy tools (like treasuries) to share their items before the show.

One of this year's Indie Craft Parade treasuries.

If you want to know more about Etsy or get involved locally, be sure to check out the South Carolina Etsy Team. This is a great support group if you’re an Etsy seller or would like to be. Online, the team posts great tips for selling and getting the most out of Etsy. You can join this team if you’re an artisan “living in South Carolina who maintain an Etsy shop containing a minimum of 5 items…and who participate in group discussions and/or activities” Visit their page for more details.

Gift Guides

Artist Showcase, General InfoElizabeth Ramos

There's such a wonderful variety of handmade goods at the festival, this weekend is the perfect opportunity to start your Christmas shopping. You'll find something for everyone on your list, a one-of-a-kind gift that's sure to steal the show. Who are you shopping for? The Foodie

The Art Collector

The Fashionista

The Nature Enthusiast

The Dapper Dude

The Little Ones

The Hipster

The Jewelry Admirer

The Animal Lover

The Home Decorator

The Person Who Has Everything

But enough about all these people, let's get to the important stuff... what are you going to get for yourself at Indie Craft Parade?

VIP Gala: Giveaways

General InfoElizabeth Ramos

There's only 7 more days until the Indie Craft Parade kicks off with the VIP Gala! Did you get your tickets yet? There's only a few left, don't miss out.The VIP Gala offers an exclusive first look at the artists' work. Enjoy the opening night of the festival with a relaxed atmosphere and live music by The Bent Strings. Complimentary hors d'oeuvres and beverages (handcrafted coffee, tea, and craft beer) are provided. In addition to all this, our gala guests can also win amazing giveaways! Take a look at just a few of the wonderful handmade items our artists have donated for the giveaways:

You could go home with a giveaway basket worth several times the ticket price. Tickets are $25 each and are available here. Ticket proceeds help support Indie Craft Parade, a non-profit organization, by keeping costs affordable for our artists and the festival free for the remainder of the weekend.

Feature Sponsor: Spoonflower Fabrics

General InfoElizabeth Ramos

We're so happy to be having another festival year partnering with Spoonflower Fabrics. Not only is Spoonflower a crafter's dream come true ( can design your own fabric, wallpaper, and wrapping paper, what?!), but also the company has made itself an indespensable part of the creative community. They are the go-to resource for designers and crafters all over the country, and have made quite the splash in the process. With nods from Martha Stewart, Apartment Therapy, The Today Show, and even The New York Times and Wall Street Journal, Spoonflower has revolutionized the way many people approach crafting.

About Spoonflower from their website: From their website: Spoonflower was founded in May 2008 by two Internet geeks who had crafty wives but who knew nothing about textiles. The company came about because Stephen’s wife, Kim, persuaded him that being able to print her own fabric for curtains was a really cool idea. She wasn’t alone. The Spoonflower community now numbers over half a million individuals who use their own fabric to make curtains, quilts, clothes, bags, furniture, dolls, pillows, framed artwork, costumes, banners and much, much more. The Spoonflower marketplace offers the largest collection of independent fabric designers in the world. 

Like last year, Spoonflower will be hosting a DIY craft station at Indie Craft Parade. This was a huge hit last year, and I'm so thankful that they've agreed to come back. Additionally, they're co hosting with Etsy some special treats for our artists. Be sure to stop by their booth at the festival, spend a while making a project, and let them know how awesome they are.

In addition to designing or shopping for fabric on Spoonflower's site, you can also be a part of their growing community. They have an excellent blog that features their own DIY projects, contests and giveaways, tips and tricks for designing, and snapshots of Spoonflower fabrics being used across the industry.

Feature Sponsor: Greenville Journal

General Info, GreenvilleElizabeth Ramos

Our media sponsors play a key role in helping us spread the word about Indie Craft Parade. Today, we’re introducing one of these valuable partners: the Greenville Journal. Besides their reputation as a source for important Greenville and Upstate news, the Journal is the place to go for details on community events, small business introductions, and cultural news including music, art, and festivals.

Currently the cover story for the Greenville Journal is the new development in the Village of West Greenville, the hub of Greenville's art community. If you haven't heard, West Greenville has recently undergone some exciting rebranding and new development. Every time we look we learn of new studios, shops, and even restaurants opening or relocating to West Greenville. And we're so excited to see this group getting more exposure from the surrounding community.

Also, keep an eye out for the Indie Craft Parade ads in upcoming issues. As you spot them, snap a photo and tag us in Instagram.

Volunteers needed!

Behind The Scenes, Events, General Info, Greenville, SponsorsElizabeth Ramos

Indie Craft Parade is only a month away, and we need your help to spread the word far and wide! This Saturday, we'll be hanging Indie Craft Parade posters throughout Greenville, and we've got several ways you can get involved:

1. Bring a friend and meet us this Saturday at 10am in front of The Peace Center, at the corner of Main and Broad Streets. Together we'll cover downtown.

2. Take posters to another area, near or far. We could use your help reaching other parts of Greenville, or nearby cities. If you can help, posters will be available for pickup at Dapper Ink.

3. Download and print your own poster to hang at your desk, in your dorm room or your place of work! Or email it to friends and family members.

4. Spread the word with or without posters! Tell everyone you know about Indie Craft Parade and the upcoming festival.


PoWhen you see this year's posters, you'll notice another one of our wonderful sponsors, Graphics Now. Graphics Now has donated poster printing for us several years now, and they never fail to impress us with their quality and turnaround time.

Whether it's local businesses like Graphics Now or our volunteers, we are incredibly grateful for the ongoing support of our organization and our mission. We couldn't do it without you!

Featured Sponsors: Robojuice & Andrew Ramos

Behind The Scenes, General Info, SponsorsElizabeth Ramos

Earlier this year, we launched a brand new Indie Craft Parade website to replace the original site launched in 2010 — a lifetime ago in Internet years.

From the beginning, we felt that the Indie Craft Parade brand should reflect the quality of work our artists are producing. We worked with local web designer Andrew Ramos and development company RoboJuice to create and launch a new site that would better accomplish this goal.

Andrew helped us plan out how we could restructure and simplify, then worked through several iterations of our new design. He created a look for us that was fresh, functional and unique. Focusing on smaller blocks of content allows the site design to remain flexible and interesting as our needs change.


Here's our old site:

And the new one:

The end result not only raises the bar, but it displays our information in a creative and original way that readers can engage with. We love how it reflects the colorfulness and the spirit of Indie Craft Parade. The new design also allows us to showcase handcrafted elements, like original illustrations by Cory Godbey as well as photos and video of our past events. But the new design is just the first part of the process.

Our next step was to find a developer who could make Andrew's design function beautifully. And that's where our new friends, Kevin and Jeff at Robojuice come in. Robojuice is focused on people and process.

From their mission: The personal attention we give our clients is to help them flow through our process in order to meet their expectations. Web can be intimidating to some so we are very clear with clients about what we are doing, what we need to do it, how long it will take, what it is worth to them and what is the final outcome. We listen for the real challenge and respond with the proper digital solution - we are not about just delivering a dictated web product.

We want clients to love web and love working on web initiatives. Hearing the words "partnership" and "trust" from our clients means we are on the right track. Robojuice gives attention to people and process so that clients enjoy and want to work on web initiatives.

We couldn't agree more. Robojuice implemented our new design with an amazing attention to detail. And they even added some fun touches of their own to the mix (did you notice the TV static on our video? Their idea!). We loved that they were just as excited about our new design as we were!

It's always a treat to work with people who not only love what they do, but are good at it. And this designer/developer team is no exception. We are so grateful for the time they contributed to bring our new site to life.

Sponsor Feature: The Peace Center

General InfoElizabeth Ramos
Screen Shot 2013-07-31 at 1.03.46 PM

This is our fourth year holding the festival at the Certus Loft at the Huguenot Mill, and we're so grateful for the partnership we've developed with The Peace Center---the managers of the Huguenot Mill. The Peace Center is Greenville's premiere performing arts center which every year boasts nationally acclaimed artists and tours.

From their website: In addition to being Greenville's most popular performance venue, The Peace Concert Hall is an excellent space for lectures, annual meetings and graduations. A total of 2,100 seats, the hall features state-of-the-art acoustics and a hydraulic orchestra pit. The Peace Center Lobby is equipped with three portable full-service bar stations and is an inviting meeting area for cocktail parties and medium-sized social gatherings.

Besides the main Concert Hall, the Peace Center complex also includes an outdoor performance stage, a smaller children's theatre, a beautifully preserved pavilion, the theatre lounge, and of course the Huguenot Mill. Our partnership with the Peace Center this year includes their sponsorship of the VIP Gala. The theatre lounge's restaurant, Genevieve's, is providing the food for our kick off party. Expect a menu of delightful heavy hors d'oeuvres to accompany an evening of live music, local drinks, and the best handmade goods the South has to offer.

About Genevieve's: Soaring three-story ceilings. Dramatic lighting. A sliding glass wall that connects you with a view of rooflines, the Reedy River walkway, the grand staircase, and the TD Stage music pavilion. Free-flowing floor space that combines a 4,000 square foot lounge and an 800 square foot balcony. All of this, along with elegant contemporary décor make Genevieve’s one of the most exciting event spaces around. You simply have to see it for yourself!

Photos from the Visit Greenville SC website.