Behind the scenes of Indie craft parade: the evolution of our mascot

Behind The ScenesElizabeth Ramos

I've got a treat for you today. Of all the things people note about Indie Craft Parade, our mascot--Hugo--gets a lot of attention. Our adorable little elephant perfectly embodies the whimsical spirit of Indie Craft Parade, and we thought you might like to know a little more about him.

With all of the indie craft fairs across the country, we worked tirelessly to make sure our name and branding stood apart. We labored over the name, and once we settled on Indie Craft Parade, it didn't take long to decide that we needed a mascot that could match our excitement about the event. An elephant was perfect: marching, leading our parade, like a fabulous circus. We named him Hugo, after the location of our event, the Huguenot Mill.

Below are some of the many versions of Hugo that were drafted by the ever talented Cory Godbey. We thought you'd really enjoy seeing this.

And one of our final versions that we still use today: